Dubai’s very own luxury bespoke bedlinen and bath linen label draws the crowds at Just concluded Abu Dhabi International Boat Show – and attracts some royal attention
23 October 2018, Dubai, UAE: Carter & White – Dubai’s rapidly growing luxury bespoke bedlinen and bath linen label, specialising in premium items for the yachting world – has just successfully exhibited at the inaugural Abu Dhabi International Boat Show (ADIBS).
Hosted and organised by Abu Dhabi National Exhibitions Company (ADNEC), the four-day event attracted thousands of local, regional and international visitors, who were treated to a fascinating display of the latest luxury yachts, leisure marine equipment and fishing equipment. As many as 270 exhibitors from 25 countries, as well as leading local manufacturers of luxury yachts, took part in the exhibition.
Launched in 2016 in Dubai by Emirati entrepreneur Marwan Bin Yousef Al Serkal, Carter & White attended the exciting new event hot on the heels of a hugely successful appearance at the glamorous Cannes Yachting Festival, where the company achieved another impressive milestone – becoming the first Dubai label to represent the emirate at the festival.
“It has been an amazing few weeks for Carter & White, topped off by exhibiting at the first ever Abu Dhabi International Boat Show,” said Marwan Al Serkal, Founder, Carter & White. “The number of people who visited the show was beyond our projection. For us, Abu Dhabi is a key market; people in the UAE capital are passionate about the sea and many own their own boats. They adore luxury products too – so our bespoke Carter & White yacht linens were very well received.”
Particularly popular was the new bespoke yacht bedlinen and bath linen collection called ‘Made to Measure’. The collection enables clients to choose the fabric, the embroidery and even add their initials as a personal touch to the linens. The collection is available for both yachts and the home.
The Carter & White stand was also proud to welcome royal interest from Sheikh Nahyan Bin Zayed Al Nahyan, chairman of the Board of Trustees of Zayed bin Sultan Al Nahyan Charitable and Humanitarian Foundation and chairman of Abu Dhabi Sports Council – as well as a number of Sheikhs, ministers, dignitaries and other officials.