Homegrown bespoke bed and bath linen label signs deal to supply all properties under the group’s portfolio
23 February 2020, Dubai, UAE: Carter & White – the chic, bespoke bed and bath linen brand founded in Dubai – has signed an exclusive supply partnership with Jannah Hotels & Resorts at a press event held at the five-star Jannah Burj Al Sarab hotel in Abu Dhabi.
The contract will see Carter & White provide its premium quality linens to all properties under the Jannah Hotels & Resorts portfolio – including the brand-new Jannah Creek Dubai set to open this year.
Jannah Hotels & Resorts operates more than 600 rooms and 57 villas across Dubai, Abu Dhabi and Ras Al Khaimah.
Commenting on the milestone deal, Marwan Al Serkal, Founder of Carter & White said: “The entire Carter & White team is thrilled to work with Jannah Hotels & Resorts. We have tremendous admiration and respect for the Jannah brand, leadership, and culture of providing customers with performance defining products.”
Jannah Hotels & Resorts is a leading name among hotel groups that specialise in the affordable luxury Halal segment. With innovative infrastructure, creativity and dynamism, it has blossomed into a hotel management company of choice for visitors and residents of the UAE.
“We are excited to announce the partnership with Carter & White, one of the leading linens providers of the region,” commented Richard Haddad, CEO of Jannah Hotels & Resorts. “This move demonstrates Jannah Hotels & Resorts’ commitment to offering the best products for our customers. Every element of the Jannah experience has been crafted to exude five-star luxury.”
With an uncompromising commitment to quality, the spirit of Carter & White combines unique Middle Eastern heritage with the elegance and ingenuity of Italian design. The Dubai-born label creates exquisite custom-made bed linens, whereby clients can choose from 400 thread count Giza cotton at around Euro 800 – all the way up to 1,200 thread count Giza cotton for around Euro 15,000.
Buyers can have items created just the way they desire – choosing the colour of duvet covers, bed linens and stitching – while initials can be stitched on to the pillows as an exclusive extra touch.
It has been an exciting six months for Carter & White, with the premium label seeing great success at Abu Dhabi International Boat Show (ADIBS) in October 2019 – the company is a noted supplier to private yachts. It also represented UAE design talent by exhibiting at the glamorous Cannes Yachting Festival in September 2019.